Čas branja: 5 minut
Pisanje zadeve (subject-a) v vaših sporočilih je lahko eden izmed najbolj stresnih korakov v kreiranju email marketing kampanje. Ali je privlačna? Prekratka? Predolga? Preveč dolgočasna? Bodo prejemniki moje sporočilo izbrisali ker je zadeva nezanimiva? Ali ga bodo odprli? Ali jim bo sporočilo sploh dostavljeno ali bo sprožilo SPAM filtre?
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SPAM filtri se lahko sprožijo iz različnih razlogov, kar povzroči, da vaša email sporočila preskočijo prejemnikov inbox in pristanejo direktno v SPAM-u.
Eden izmed najpreprostejših načinov kako se izogniti SPAM filtrom je ta, da previdno izbirate besede, ki jih uporabljate v zadevi vašega sporočila.
Vendar pa so SPAM filtri postali veliko bolj sofisticirani in se sprožijo glede na več dejavnikov, kot le na zadevo sporočila. Za več navodil, kako se izogniti SPAM filtrom, preberite naslednje članke na našem blogu:
- 11 razlogov, zakaj je lahko vaša pošta označena kot SPAM
- Trik: kako zagotoviti, da sporočilo ne gre v spam
- 16 nujnih ukrepov proti uvrstitvi med nezaželeno pošto
Naslednjič, ko si vzamete čas za pisanje vaše zadeve v sporočilu, preverite spodnji seznam in se prepričajte, da ne uporabljate besed, ki vas lahko spravijo v težave. Pravzaprav, morda si boste želeli shraniti naš seznam med zaznamke, tako da vam bo vedno pri roki, ko boste kreirali novo sporočilo.
Na našem blogu pa lahko najdete tudi koristne nasvete o tem, kako z dobro zadevo dosegati boljši open rate:
- Povečajte število odprtih sporočil: 15 idej za naslov newsletter-ja
- 10 “subject”-ov sporočil, ki prinašajo višjo stopnjo odprtosti
Besede, ki sprožijo SPAM filtre
1. Trgovina
As seen on |
Buy |
Buy direct |
Buying judgments |
Clearance |
Order |
Order status |
Orders shipped by |
shopper |
2. Osebno
Dig up dirt on friends |
Meet singles |
Score with babes |
3. Zaposlitev
Additional Income |
Be your own boss |
Compete for your business |
Double your |
Earn € |
Earn extra cash |
Earn per week |
Expect to earn |
Extra income |
Home based |
Home employment |
Homebased business |
Income from home |
Make € |
Make money |
Money making |
Online biz opportunity |
Online degree |
Opportunity |
Potential earnings |
University diplomas |
While you sleep |
Work at home |
Work from home |
4. Finance – Na splošno
€€€ |
Affordable |
Bargain |
Beneficiary |
Best price |
Big bucks |
Cash |
Cash bonus |
Cashcashcash |
Cents on the euro |
Cheap |
Check |
Claims |
Collect |
Compare rates |
Cost |
Credit |
Credit bureaus |
Discount |
Earn |
Easy terms |
F r e e |
Fast cash |
For just XXX € |
Hidden assets |
hidden charges |
Income |
Incredible deal |
Insurance |
Investment |
Loans |
Lowest price |
Million euros |
Money |
Money back |
Mortgage |
Mortgage rates |
No cost |
No fees |
One hundred percent free |
Only € |
Cents a day |
Price |
Profits |
Pure profit |
Quote |
Refinance |
Save € |
Save big money |
Save up to |
Serious cash |
Subject to credit |
They keep your money — no refund! |
Unsecured credit |
Unsecured debt |
US dollars |
Why pay more? |
5. Finance – Podjetništvo
Accept Credit Cards |
Cards accepted |
Check or money order |
Credit card offers |
Explode your business |
Full refund |
Investment decision |
No credit check |
No hidden Costs |
No investment |
Requires initial investment |
Sent in compliance |
Stock alert |
Stock disclaimer statement |
Stock pick |
6. Finance – Osebno
Avoid bankruptcy |
Calling creditors |
Collect child support |
Consolidate debt and credit |
Consolidate your debt |
Eliminate bad credit |
Eliminate debt |
Financially independent |
Get out of debt |
Get paid |
Lower interest rate |
Lower monthly payment |
Lower your mortgage rate |
Lowest insurance rates |
Pre-approved |
Refinance home |
Social security number |
Your income |
7. Na splošno
Acceptance |
Accordingly |
Avoid |
Chance |
Dormant |
Freedom |
Here |
Hidden |
Home |
Leave |
Lifetime |
Lose |
Maintained |
Medium |
Miracle |
Never |
Passwords |
Problem |
Remove |
Reverses |
Sample |
Satisfaction |
Solution |
Stop |
Success |
Teen |
Wife |
8. Čestitke
Dear [email/friend/somebody] |
Friend |
Hello |
9. Marketing
Ad |
Auto email removal |
Bulk email |
Click |
Click below |
Click here |
Click to remove |
Direct email |
Direct marketing |
Email harvest |
Email marketing |
Form |
Increase sales |
Increase traffic |
Increase your sales |
Internet market |
Internet marketing |
Marketing |
Marketing solutions |
Mass email |
Member |
Month trial offer |
More Internet Traffic |
Multi level marketing |
Notspam |
One time mailing |
Online marketing |
Open |
Opt in |
Performance |
Removal instructions |
Sale |
Sales |
Search engine listings |
Search engines |
Subscribe |
The following form |
This isn’t junk |
This isn’t spam |
Undisclosed recipient |
Unsubscribe |
Visit our website |
We hate spam |
Web traffic |
Will not believe your eyes |
10. Zdravstvo
Cures baldness |
Diagnostics |
Fast Viagra delivery |
Human growth hormone |
Life Insurance |
Lose weight |
Lose weight spam |
Medicine |
No medical exams |
Online pharmacy |
Removes wrinkles |
Reverses aging |
Stop snoring |
Valium |
Viagra |
Vicodin |
Weight loss |
Xanax |
11. Številke
#1 |
100% free |
100% Satisfied |
4U |
50% off |
Billion |
Billion euros |
Join millions |
Join millions of Americans |
Million |
One hundred percent guaranteed |
Thousands |
12. Ponudbe
Being a member |
Billing address |
Call |
Cannot be combined with any other offer |
Confidentially on all orders |
Deal |
Financial freedom |
Gift certificate |
Giving away |
Guarantee |
Have you been turned down? |
If only it were that easy |
Important information regarding |
In accordance with laws |
Long distance phone offer |
Mail in order form |
Message contains |
Name brand |
Nigerian |
No age restrictions |
No catch |
No claim forms |
No disappointment |
No experience |
No gimmick |
No inventory |
No middleman |
No obligation |
No purchase necessary |
No questions asked |
No selling |
No strings attached |
No-obligation |
Not intended |
Obligation |
Off shore |
Offer |
Per day |
Per week |
Priority mail |
Prize |
Prizes |
Produced and sent out |
Reserves the right |
Shopping spree |
Stuff on sale |
Terms and conditions |
The best rates |
They’re just giving it away |
Trial |
unlimited |
Unsolicited |
Vacation |
Vacation offers |
Warranty |
We honor all |
Weekend getaway |
What are you waiting for? |
Who really wins? |
Win |
Winner |
Winning |
won |
You are a winner! |
You have been selected |
You’re a Winner! |
13. Klic-k-akciji
Cancel at any time |
Compare |
Copy accurately |
Get |
Give it away |
Print form signature |
Print out and fax |
See for yourself |
Sign up free today |
14. Brezplačno
Free |
Free access |
Free cell phone |
Free consultation |
Free DVD |
Free gift |
Free grant money |
Free hosting |
Free installation |
Free Instant |
Free investment |
Free leads |
Free membership |
Free money |
Free offer |
Free preview |
Free priority mail |
Free quote |
Free sample |
Free trial |
Free website |
15. Opisi/Pridevniki
All natural |
All new |
Amazing |
Certified |
Congratulations |
Drastically reduced |
Fantastic deal |
For free |
Guaranteed |
It’s effective |
Outstanding values |
Promise you |
Real thing |
Risk free |
Satisfaction guaranteed |
16. Nujnost
Access |
Act Now! |
Apply now |
Apply Online |
Call free |
Call now |
Can’t live without |
Do it today |
Don’t delete |
Don’t hesitate |
For instant access |
For Only |
For you |
Get it now |
Get started now |
Great offer |
Info you requested |
Information you requested |
Instant |
limited time |
New customers only |
Now |
Now only |
Offer expires |
Once in lifetime |
One time |
Only |
Order now |
Order today |
Please read |
Special promotion |
Supplies are limited |
Take action now |
Time limited |
Urgent |
While supplies last |
17. Samostalniki
Addresses on CD |
Beverage |
Bonus |
Brand new pager |
Cable converter |
Casino |
Celebrity |
Copy DVDs |
Laser printer |
Legal |
Luxury car |
New domain extensions |
Phone |
Rolex |
Stainless steel |
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